TIMBERLAND POP UP CONCEPT

The ask from Timberland was simple, create a series of in-expensive, multi functional fixtures that could be sourced from hardware stores, and draft a temporary store for 6 months. Using Plywood, peg systems, and puck shelving, a mesh and women’s expression was created with the Iconic yellow boot at its core. Originally designed in 1973, the boot is the Icon, and we celebrated it with a giant 73. Unfortunately, this project was scrapped due to a better location and a flagship concept that was deployed later that year. 3D visualization by Arcadia Media and Joe Myers.

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