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NIKE Team USA Basketball 2008, Rockefeller Plaza, NYC

Before the USA Mens Basketball team set off to pursue Olympic gold in 2008, they were presented to the worlds media at Rockefeller Plaza in New York. Existing elements from the Nike USAB visual center were manipulated to create this iconic and memorable expression.

Spatial layout and Court Design by DCDFabrication and Installation by Satis+Fy

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Denton Cardew Design (DCD for short) is a consultancy that specializes in collaborating with brands and dimensionalizing their stories across a range of disciplines like, Brand Design, Event Design, Retail Design, Interior Design and Architectural Environments.