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We were invited to direct the visualization and execution of RING’s very first flagship store. with a robust ecosystem of home security products, we wanted to create an environment for open discussion and exploration. To make the guest feel at home as much as possible in a mall environment, we used some home inspired materials, like marble, white oak and tiled backsplashes along with a seating area. Each bay had a family of connected product and a giant Lightbox of product imagery. House plants local to the area also helped soften the cold world of home security. We also created a window experience for the gust to push the doorbell and see themselves in a window mounted flatscreen- informing them immediately of the benefits of the brand. The store closed in late 2020 due to Covid 19- but we were proud of the work we did for a great brand.
Creative Direction, Design and Execution by Denton Cardew Design + project management by Latitude Co