OLD NAVY Holiday 2014 Editors Preview, Tribeca Showroom NYC

The Holiday 2014 Season for Old Navy is all about family, friends and loved one, TOGETHER ALL WAYS. With a palette including plaid of all types and Fair Aisle snowflake patterns, DCD was tasked to dimensionalize these collections and create vignettes so that editors could not only get to see and touch the product, but also to capture the best images for social media.Taking inspiration from perspective play artwork and the OK GO video” The Writings on the Wall” we created a plaid immersion, played with type, 8 bit snowflakes and mirrors to create light and texture to build a showroom of surprise and fun. Just the like the holidays!

Creative Direction by DCD, Design by Jessica Gosda for DCD. Fabrication and install by Square Design Inc. www.squaredesigninc.com