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NIKEiD Studio at Niketown New York.
Nikes online product customization service NIKEID is brought to life in an exclusive appointment only design studio. While located on the 5th floor of Niketown New York, the launch utilized the street window( with an interactive touch screen designed by RGA NYC) and the first floor used as a visual representation of “What’s Your Inspiration”
Creative Direction by Heather Amuny Dey for Nike Global Brand Design. Art Direction by Scott Denton-Cardew, Design by Darrin Crescenzi, Youngren Ryu, Corey Stevens and Cynthia Tuan