When Nike’s Eric Avar was designing Kobe Bryant’s 5th signature shoe, he learned from Kobe that he wanted a shoe like a soccer boot, a low top. He had observed many soccer players cutting as aggressively on the pitch than he did in a game, and wondered if a low top would give him that split second of a quicker first step.
This insight was the inspiration for the media event, where half of the legendary LA Forum basketball court was created with premium turf from the nearby LA Galaxy Stadium. we wanted to ground the product in its origins, and use this as a backdrop to have Kobe himself introduce the shoe to the members of the media.
After the event, the media were all bussed to The Montalban Theater in Hollywood (which we also created- see Commercial Retail section above) where the media were able to customize their own Zoom Kobe V’s week ahead the rest of us mortals.
Creative Direction and Design by DCD. Event Co-ordination by Now and Zen Productions. Fabrication and installation by Satis+Fy.
