This NIKE energy event showcased the richness and variety of Brasil and its people, their art, their music, and the very special way they play soccer. All artwork painted on site by famed Brazilian graffiti artists “Os Gemeos”. Los Angeles was one of the stops on a 5 city world tour.
Spatial Art Direction by Scott Denton-Cardew for NIKE Advanced Concepts Group. Build by Coupler LA. Os Gemeos World Tour directed by Sartoria for NIKE.
A DVD was also created to get the incredible GINGA film into the hands of those lucky few at retail who purchased the limited edition Zoom FC’s, as well as an extremely limited edition Ginga Pack of all 5 shoes. one for each city stop of the show. Places such as Corso Como in Milan and Undefeated in Los Angeles stocked the trunk.