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NIKE+ APPLE Global Retail Direction. Niketown NYC
After the global media event at Chelsea Piers, the Nike+Apple running initiative was launched into Nike global retail in July of 2006. The complex digital offering was made digestible by breaking it down into consumer friendly language, and consumer interaction stations. The focused product offering was laid out along side the technology elements so that the consumer could see the elements that they would need to get connected. As a member of the Nike Advanced Concept team, we collaborated closely with Nike Global Brand Marketing, we developed the Visual Identity, Messaging, Product photography direction and retail layout. A massive and total group effort that i was blessed to be a small part of.
Creative Direction: Michael Shea, Art Director: Scott Denton-Cardew, Design: jennifer Lorentzen. Product Photography by Marcus Swanson. Fabrication and installation by Tangram International.