The 2010 NBA All Star game was held in Dallas, so Nike Basketball wanted their global House of Hoops retail doors to capture the essence of the old west as well as some of the detailing on the shoes that Nike Brand Design created.
Elements such as Western style block typography was laser etched into weathered reclaimed wood, faux cowhides acted as table-wraps, and at the shelf level, saddle inspired leather runners were used to communicate the products technical innovations.
Creative Direction by Nike Basketball and DCD. Typogrpahy by Kevin Chen.
