LEVI'S Icons Display at Haus of Strauss, Hollywood CA

To celebrate these iconic pieces that have long defined the western dress code, each item was suspended inside a sandwich of thick glass that was spaced with solid copper barrels reminiscent of the even more iconic copper rivets. We wanted the guest to have the ability to walk around the installation while learning about each items history by reading the story which ran from the base all the way up the wall, inset and backlit.

Concept and Design by DCD, with thanks to Jessica Gosda, fabrication and install by Coupler LA.

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