LEVI'S at New York Fashion Week, Fall 2012

For Levi's very first foray into the New York Fashion scene, they created an event that took over two Soho loft spaces. In one, guests got to engage and sometimes interact with abstract vignettes that showcased various lines that were to be later revealed in a run way show. So to tease it, we designed various moments that spoke to the story of each line, and set the table for the show they were about to see. After the runway show, guests came back to this room for a party, not with a fresh understanding of each line, and a fresh perspective on Levi's as a brand

Creative Direction by Len Peltier for Levi's Global Brand Design and DCD. Concepts and Design by DCD. Fabrication and build by Coupler LA