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LEVI'S Custom Airstream Trailer / Station to Station. NY to CA
In September of 2013 Levi’s embarked on Station to Station, a traveling public art, film and music project that traversed the country from New York to Oakland CA on a 1953 Sante Fe train. As part of this project, D-CD was invited to create the interior of a 35ft custom Airstream trailer that would follow the train to several of the cross country stops and serve as a brand touch point and interview space, and was merchandized with their Icon collection. Custom shelving and seating were built, and wrapped in ombre material and supported with a west coast vibe of pillows and cushions. The back of the trailer had a projector and pull down screen so that brand films could be played.
Creative Direction ny Len Peltier for Levis Global Brand Design, Design by Israel Kandarian for DCD. Fabrication and Installation by Coupler Manuf. Co.