JORDAN Brand Flight Summit, NIKE WHQ, Beaverton OR

Jordan Brand invited members of the media to Nike WHQ to experience their 2011 range of high performance footwear. DCD was tasked in designing 3 individual set ups, one for each footwear Silo. Fly Over, Fly Through and Fly Over. All of which needed to have a common thread while also needing to reference their linear graphic direction that would appear in retail. Working closely with the Jordan PR group, we designed a floor plan that would include an entrance tunnel that ran highlights from vintage Jordan through to their signature athletes, then into the open space where they could see all 3 rooms next to each other.

Brand assets supplied by Jordan brand. Spatial Creative Direction and Design by DCD. hallway art work by Scott Thomason. Build out by IDL / Crack